Lori is our Office Manager and Lead Optician. She has 19 years of experience in the optometry field and takes great pride in providing excellent customer service to our patients. On top of leading the day-to-day office operations, Lori specializes in assisting patients with frame selection, lens options, adjustments and more. Her extensive background in the field has equipped her to answer any questions you may have about your visit. In her personal time, Lori likes to ride motorcycles and spend time with her grandson.
Christy M. | Vision Care Director
Christy joined our team in 2018. She has an extensive background in business management and employee training/education. Christy helps to coordinate and manage employees between both offices. She also works to organize community outreach events and helps implement various projects and ideas to keep the office on the cutting edge and running smoothly. In addition, Christy spends much of her time immersed in all facets of the practice, from optical to teching to billing. She prides herself on ensuring that our patients have the best experience possible while they are in our care. She specializes in contact lenses, including insertion and removal, and is highly involved in our marketing team. In her spare time, Christy enjoys traveling, interior design, reading, hiking & spending time with her husband Alex, and dog, Kieva.
Ashley | Optometric Technician
Ashley grew up in Custer, SD and has been living in Spearfish for the last 10 years. After high school, she attended Black Hills State University and graduated in 2014 with a Bachelor of Science degree in Chemistry. She joined our practice in 2020 and has been doing a fantastic job as an Optometric Technician. When she is not busy prepping patients for our doctors, Ashley likes to spend her time reading, hiking, playing video games and hanging out at the lake. She also enjoys spending time with her dog Ruu. Ruu is a mutt who has non-stop energy and loves to play fetch! Ashley is a natural problem solver and takes pleasure in helping come up with solutions to better our practice and patient’s quality of life. Her favorite thing about working in eyecare has been talking and working with all of the amazing patients that come through our doors.
Kristy J. | Billing & Insurance Specialist
Kristy is our Billing & Insurance Specialist. She joined our team in 2017 after gaining experience from Sanford Orthopedics and Sports Medicine in Sioux Falls, SD. When she isn’t juggling insurance claims or running the front desk, you can find her helping in the optical or as an Optometric Technician. She enjoys helping patients browse and find the perfect pair of high-end frames and frequently lends a hand in our marketing department. When she’s not in the office, Kristy moonlights as a makeup artist and likes to play disc golf and ride bikes with her husband of 8 years, Chris, and her son, Cohen. Kate | Office Manager (Deadwood) & Bookkeeper
Kate and her husband Ryan have two children, Jay (4 yrs) and Paige (18 mo). Kate graduated from University of WI-River Falls in 2007, and continued her education to later get certified as an Ophthalmic Technician. After spending several years working for an ophthalmology practice in Seattle, she and her family moved to Spearfish. Kate has enjoyed spending the last four years exploring the Black Hills of SD.