Lori is our Office Manager and Lead Optician. She has 19 years of experience in the optometry field and takes great pride in providing excellent customer service to our patients. On top of leading the day-to-day office operations, Lori specializes in assisting patients with frame selection, lens options, adjustments and more. Her extensive background in the field has equipped her to answer any questions you may have about your visit. In her personal time, Lori likes to ride motorcycles and spend time with her grandson.
Kristy | Billing & Insurance Specialist
Kristy is our Billing & Insurance Specialist. She joined our team in 2017 after gaining experience from Sanford Orthopedics and Sports Medicine in Sioux Falls, SD. When she isn’t juggling insurance claims or running the front desk, you can find her helping in the optical or as an optometric Technician. She enjoys helping patients browse and find the perfect pair of high-end frames and frequently lends a hand in our marketing department. When she’s not in the office, Kristy moonlights as a makeup artist and likes to play disc golf and ride bikes with her husband of 8 years, Chris, and her young son, Cohen.
Christy | Chief Vision Director
Christy is our Chief Vision Director and also spends a good part of her week as a stellar optometric technician. She joined our team in 2018 and has an extensive background in business management and employee training/education. Christy helps coordinate community outreach events and helps implement various projects and ideas to keep the office on the cutting edge. In addition Christy prepares patients for the doctors and conducts special testing such as retinal photography, visual fields, auto-refractions & more. She prides herself on ensuring that our patients have the best experience possible while they are in our care. She specializes in contact lenses, including insertion and removal, and is highly involved in our marketing team. In her spare time, Christy enjoys traveling, reading, hiking & spending time with her husband Alex, and dog, Kieva.
Kate | Office Manager & Book Keeper
Kate and her husband Ryan have two children, Jay (4 yrs) and Paige (18 mo). Kate graduated from University of WI-River Falls in 2007, and continued her education to later get certified as an Ophthalmic Technician. After spending several years working for an ophthalmology practice in Seattle, she and her family moved to Spearfish. Kate has enjoyed spending the last four years exploring the Black Hills of SD.